About Us

THEODORE LENNOX is an online fresh produce retail brand rooted on the East Coast of Gisborne, New Zealand. We specialise in carefully selected premium frozen seafood and natural raw ingredients, supplying high-quality marine produce suitable for home cooking and feast meals for food enthusiasts. Based in the favourable coastal location of Gisborne, we persist in sourcing reliable fresh goods, prioritising the natural flavour and food safety of ingredients, and build a convenient and trustworthy shopping channel for customers at home and overseas.

Our operational base is located on Gladstone Road, Gisborne. We adopt a streamlined and efficient digital online retail model. We maintain long-term stable partnerships with compliant seafood harvesters and processing factories, and implement comprehensive quality control procedures. All fresh products go through standardised selection and vacuum fresh-locking treatment, packed with professional temperature-insulated cold-chain packaging to preserve the original taste of ingredients to the greatest extent. With transparent order procedures, responsive customer communication and mature cross-border logistics arrangements, we ensure full order fulfilment of fresh goods and deliver consistent and dependable shopping experience to all customers.

Our persistent mission is to select naturally high-quality fresh ingredients, enforce unified and rigorous food safety and quality standards, and provide attentive and timely online customer service. Our product range includes various deep-sea fish fillets, fresh aquatic products and frozen seafood ingredients, catering to diverse cooking scenarios from simple daily meals to feast dishes. Through strict source screening and lean online operations, we keep winning customers’ trust, striving to develop a distinctive New Zealand-based cross-border fresh food retail brand.

Trade name: THEODORE LENNOX

Phone number: +64 21 845 2739

Email: info@theolen.shop

Physical address: 36 Gladstone Road, Gisborne, GIS, EAST COAST 4010, New Zealand